When you own a business, it can be tricky to know where to set up your brick and mortar location, especially since there are likely dozens of locations available right in your local area. Fortunately, by remembering a few key priorities, you can ensure that your new location stands out and generates the interest and functionality you need. Here are three factors to consider when you look for commercial property for rent.
Depending on what kind of company you have, you may want a lot of foot traffic or very little. For instance, if you have a security company that prides itself on inconspicuousness, having a business that isn't highly visible may be in your best interest. You may look for a property within another development with very little signage.
However, if you own a restaurant that appeals to the public, you may want to place your business in the heart of the city, where people could see your signs and stop by for a bite to eat. Think about how visible you want your headquarters to be, and look for a place that fits that criteria.
Flexibility is crucial when it comes to volatility in local policy and markets. For instance, during the COVID-19 pandemic, businesses adjusted their workflow to accommodate at-home employees and pick-up orders. However, some retail locations lend themselves more to flexibility than others.
Think about the size, shape, and available space inside different retail rentals, and look for a place that would accommodate changes to the local market. For instance, choosing a restaurant with counters you could affix plexiglass panels to may be helpful, or finding a smaller rental could work better if you are worried about temporary dips in business.
How easy is it for customers and employees to get to your business? Are the traffic patterns in your area easy to navigate or confusing and outdated? Is the business disability accessible, or does it contain lots of stairs and small doorways? Try to choose a space that is highly accessible, that that would allow people to easily come to your space without incident.
When you start the search for the perfect commercial property, be on the lookout for a place that feels like it meshes with your company's aesthetic appeal. Be mindful of your brand and your end goals, and don't shy away from a place that fits your needs perfectly. Instead, bravely forge ahead by talking with the property owner about signing a lease.